Increase Organic (unpaid) Website Traffic | SEO

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Search Engine Optimization (SEO)

A well-designed website is the primary step in building an online presence, but without the proper visibility on Google Search, it's unlikely that you will receive any organic traffic on your site. No organic traffic means any sales, phone calls, or eyes on your brand have to come from other sources such as paid marketing campaigns.

Organic traffic from search engines like Google cost $0 per visit. If your website is Search Engine Optimized, that means that you will receive organic (unpaid) traffic to your site, leading in phone calls, sales, and conversions on your site at no input cost. This eliminates client-acquisition-cost, which is usually one of the highest costs of any business.

Helping Your Website Receive Organic (unpaid) Conversions.

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Very happy with their quality of work. Clear communication, and the work was completed in a timely manner. I don’t understand how SEO works, but they simplified it for me in a way that made me understand what I am paying for. Our organic outreach on Google Search has increased substantially, and we’re finally starting to get organic leads & phone calls coming through the website after years of struggle.

Troy B. | Founder of Pacific Performance Products

How We Optimize Your Website To Appear On The First Page Of Google Search Results

Improving click-through-rate on Google Search

One of the most important metrics that will help you receive more organic visitors is your click-through-rate (CTR) percentage on Google Search.

This metric measures how often people see and click through to your website on Google Search. The higher your CTR, the more Google will promote your page on Google Search, driving even more organic traffic to your site.

In order to increase CTR, your appearance on Google Search has to be competitive, and all page elements have to be maximized. See example.

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Poor Vertical Space

No Image Icon

Poor Page Title

Weak Page Description

Maximizing Vertical Space

Icon & Content Image

Very Strong Page Title

Enticing Page Description

Site Page Options

Adding Keyword Rich ALT Text To Website Images

ALT text, or alternative text, is a brief description of an image on a webpage. It serves as an accessibility feature for visually impaired users who rely on screen readers to navigate the web. Additionally, ALT text provides valuable information to search engine crawlers, helping them understand the content and context of images on a webpage.

Incorporating relevant and descriptive ALT texts can significantly improve a website's search ranking. Search engines, such as Google, consider ALT texts as part of their ranking algorithms, using them to determine the relevance and context of images within the content of your site. By optimizing ALT texts with targeted keywords and descriptive phrases, websites can enhance their visibility and ranking in image search results and overall organic search results.

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<a href="www.pathwaytherapycenter.com">
<img
src="logo.png"
alt="Pathway Therapy Logo addiction and betrayal trauma
therapist in Walnut Creek, California"
/>
</a>

<img
src="image.png"
alt="Photo of Eric Anderson LMFT CSAT, founder of Pathway Therapy Center in
Walnut Creek, California providing
addiction and betrayal trauma counseling"
/>

Ranking For High-Search-Volume Search Terms

Google looks for up to 5 keywords to be embedded in your website code to understand what search terms to rank you for. Based on these keywords, Google will algorithmically place you in search results in conjunction with your other ranking factors like CTR, ALT Text, Indexing, and Location Targeting.

It also helps if the text content of your site includes the selected five keywords and features similar verbiage.

The monthly search volume of the five selected keywords play a paramount role in affecting the quantity of Google Search impressions your site will receive. Extensive market research goes into determining which keywords to select based on your industry, niche, competition, nature of work, amongst other factors.

<html class="no-js" lang="en-US" prefix="og: http://og.me/ns#" >
<head>
<meta charset="utf-8" />
<meta name="viewport" content="initial-scale=1.0" />
<title>Triboro Property Solutions</title>
<meta
name="keywords"
content="
home equity lenders,
rate for home loan,
sell my house fast,
best mortgage lenders,
mortgage lender"
</head>
<....>

Keyword

Google ads seo certified, best website builder and seo marketing company

Avg. Monthly Searches

home equity lenders

100M - 1M

...

rate for home loan

Making Sure Google Knows Your Site Exists

For Google (or any other search engine) to show you on search results, they first know that you have to exist. The proper indexing of your website will ensure this.

Furthermore, the structure of your site, also known as a sitemap, has to be written and included in your website code properly. Otherwise, Google will not be able to properly crawl and structure your website pages accurately, leading in inaccurate search results, lower CTR, and poor SEO.

To properly index your website, the basics are:

- Indexing your website domain on Google Search Console
- Set up URL redirects (if there are none)
- Ensure a properly structured sitemap

There are many more factors to implement to ensure (or troubleshoot) your website's indexing for SEO purposes, if you have any questions make sure to reach out to our team!

<html class="no-js" lang="en-US" prefix="og: http://og.me/ns#" >
<urlset xmlns="http://www.psitalytours.com/sitemap" >
<url>
<loc>https://www.psitalytours.com/</loc>
</url>
     <url>
          <loc>https://www.psitalytours.com/about</loc>
     </url>
     <url>
          <loc>https://www.psitalytours.com/choose-tour</loc>
     </url>
     <url>
          <loc>https://www.psitalytours.com/summer-tours</loc>
     </url>
<...>

Targeting The Correct Location For Your Business

Often times, a website will have an impressive amount of exposure on Google Search, but very little engagement, conversions, or phone calls coming through due to incorrect location targeting.

Incorrect location targeting can lead to a website appearing in Google Search for a location that is not where the business operates, either locally, nationally, or internationally.

To ensure proper location targeting, the desired market locations have to be embedded in the website code, ensuring accurate location based search result appearances.

<html class="no-js" lang="en-US" prefix="og: http://og.me/ns#" >
<head>
<meta charset="utf-8" />
<meta name="viewport" content="initial-scale=1.0" />
<title>Triboro Property Solutions</title>
<meta
name="locations"
content="
new york, usa,
new jersey, usa,
connecticut, usa,
philadelphia, usa,
boston, usa"
</head>
<....>

Case Study

See How We Improved Website Traffic By Over 2,500% For Pathway Therapy Center.

Leading to more organic (unpaid) conversions, leads generated, phone calls, scheduled sessions, and more.

View Case Study

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Services

Search Engine Optimization (SEO)

Helping Your Website Receive Organic (unpaid) Conversions.

How We Optimize Your Website To Appear On The First Page Of Google Search Results

Improving click-through-rate on Google Search

Poor Vertical Space

No Image Icon

Poor Page Title

Weak Page Description

Maximizing Vertical Space

Icon & Content Image

Very Strong Page Title

Enticing Page Description

Site Page Options

Case Study

See How We Improved Website Traffic By Over 2,500% For Pathway Therapy Center.

Leading to more organic (unpaid) conversions, leads generated, phone calls, scheduled sessions, and more.

SEO Inquiry